The rise and fall of the Joe Camel cartoon is a lesson in disastrous advertising. As a marketing ploy, Joe was allegedly created to draw smokers away from Camel's competitors. The Joe Camel ...
Do you remember the infamous "Joe Camel" advertisements for cigarettes back in the 1980s and 90s? These ads successfully got a generation of young people hooked on cigarettes. Recently, e-cigarette ...
The four-page Camel cigarette ad in Rolling Stone magazine two years ago was a surrealistic journey to a place called “Camel Farm,” where a woman with a retro hairdo sprouted from a green field; where ...
A Pennsylvania court ruling that a nine-page gatefold ad sponsored by R.J. Reynolds (RJR) in Rolling Stone magazine does not violate the 1998 "Joe Camel" ban on cartoons in cigarette ads relies on a ...
CHICAGO - If a cool camel could make youngsters want to smoke, researchers reasoned, then a smart-alecky penguin, walrus, bear and buzzard might help them shun the habit. The buzzard was a flop. But ...
HARRISBURG, Pa. -- Camel ads coupled with illustrations promoting rock music in Rolling Stone magazine violated the tobacco industry's decade-old promise not to use cartoons to sell cigarettes to ...
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