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Mature beauty buffs in their 50s and 60s are raving over a 'skin-like' blush that they say is the 'best' they've ever used.

"I was an art kid, so my approach to artistry is that it should be easy; it should be fun," said the Half Magic founder at the 2026 WWD L.A. Beauty Forum.

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"I absolutely fell in love with this product, it is so beautiful, and it gives you such a silky, glowy, natural look" ...

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