Communication within an organization is essential. Knowing the target audience that you intend to communicate with is just as important. You can communicate until you're blue in the face, but if your ...

Often people think performing in front of others will make them mess up, but a new study led by a Johns Hopkins University neuroscientist found the opposite: being watched makes people do better. When ...

Sports in general and the NFL in particular dominated television viewing in 2022. According to recently released data from Nielsen NLSN, sports accounted for 94 of the 100 most watched telecasts last ...

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When competing in an attention economy, giving your audience a reason to stay rather than scroll onwards is one of the most essential paths to retaining that attention. Offering value in some way that ...

Your business probably expends a great deal of time, energy and money targeting your primary customer base. Your secondary target audience is also important, though, and targeting this group can help ...

David Tolley, an audience member, raised his hand to perform on the Johnny Carson show, stunning the audience. Jonny Carson had prepared to have a well-known pianist perform on the show. But he ...

“Why does your audience need your brand?” This was the question a veteran executive asked me when I first became editor in chief. It’s the same one editors have had to answer for a century and a half.