AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

"AMC has no plan to introduce commercial advertising close to the start of ... AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices,” the company said ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Earlier this year, GameStop's board unanimously approved an update to its investment policy to add bitcoin as a treasury-reserve asset - following in the footsteps of software company and bitcoin play ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp ...

and 67% say they plan to increase spend on digital display/video. Respondents say that in the current macroeconomic conditions, the most critical advertising capabilities and media investments are ...

Once the subscriber base is large enough, they can then gradually increase the advertising load (which has backfired for companies like Roku). The more people switch away from traditional ...