Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Part of WARC’s Evolution of Marketing ...
LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...
AI is likely to dominate conversation at next week’s Cannes Lions International Festival of Creativity, but a new study suggests CMOs should prioritise the bigger picture of how their organisations ...
In an era of abundant data and AI-powered optimisation, marketing has become more precise, but also more predictable. As brands double down on rational decision-making, they risk converging on the ...
A new generation of dating apps are leaning into the idea that being fit and exercising can lead to finding love – a concept that isn’t necessarily new but is getting a 21st-century makeover that has ...
LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...
The Foschini Retail Group (TFG) transformed its marketing strategy in the EMEA region by leveraging advanced Customer AI to enhance customer engagement and loyalty. The Foschini Retail Group (TFG) ...
An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.
WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...
This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.
This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.
This report examines the key trends that are driving the future of commerce media.
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