“If those agents are ultimately going to do autonomous buying, consumers have to trust them,” Klenoff says. “That means ...

As we enter a new year, there may be some new arrivals to the professional social media universe. To help those newcomers ...

At CES 2026, the most important signal wasn’t who had the flashiest demo, but which agency systems were being treated as ...

Using the latest generation of AI avatar technology, I created a digital twin. I fed the machine footage of my face, my voice ...

Under the leadership of CEO Piers North, Reach is undergoing a fundamental rewiring of its business model to navigate the ...

Samsung has always been a product company. Phones, TVs, fridges, washing machines, wearables, laptops – the list is long ...

McDonald’s has responded by calling the lawsuit a distortion and noting that its website has always described the product as ...

“Linda said, ‘Leave Hyundai on a high and come and help me do something extraordinary here,’” Zepeda recalls. “And I thought, ...

Almond Breeze is taking aim at the growing fatigue with “AI slop” in a new campaign starring the Jonas Brothers. Created by ...

The big distinction, according to Michael Treff, CEO of Stagwell-owned Code and Theory, is that The Machine doesn’t ask ...

Marketing’s future doesn't depend on more AI tools; it depends on intelligent orchestration across the entire ecosystem, says ...

Today, we turn to media as top execs from across the marketing world tell us the stories – big and small – that shaped media ...