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2026 SEMA SHOW EXPANDS ADAS SHOWCASE WITH VEHICLE ENGINEERS AND HANDS-ON DEMONSTRATIONS

SEMA SHOW EXPANDS ADAS SHOWCASE WITH VEHICLE ENGINEERS AND HANDS-ON DEMONSTRATIONS -- Interactive workshop will examine how vehicle changes, repairs and calibration requirements can affect advanced ...
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SEMA's Landmark Right-to-Modify Bill Advances to House Floor

In addition to endorsing important legislation to help protect vehicle owners' right to modify their cars and trucks, SEMA has also invested more than $25 million in its SEMA Garage program to help ...
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See It for Yourself: Highlights from the Most Recent SEMA Show

Relive the best of customization and car culture from the most recent event before registering to attend this year's SEMA Show, November 3-6, Las Vegas. Throughout four dynamic days in Las Vegas, the ...
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FUTURETECH STUDIO SHOWCASES THE TECHNOLOGIES SHAPING MOBILITY AT THE 2026 SEMA SHOW

FUTURETECH STUDIO SHOWCASES THE TECHNOLOGIES SHAPING MOBILITY AT THE 2026 SEMA SHOW -- The exhibit will feature visionary vehicle builds, technology demonstrations, and microlearning sessions ...
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2026 SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWAR

SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS -- Annual pre-show gathering delivers executive perspective, product discovery, and company ...
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SEMA MARKET RESEARCH: OFF-ROAD CULTURE CONTINUES TO DRIVE CONSUMER SPENDING

WASHINGTON, D.C. (June 30, 2026) – The Off-Road Business Association (ORBA) is highlighting new market research that shows how automotive consumers continue to be drawn to the aspirational vibes of ...
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Want to Grow Your Aftermarket Business? Start With the 2026 SEMA Market Report

The numbers are in, and SEMA's newest market research report reveals where growth opportunities are emerging across the specialty-equipment industry. The specialty-equipment market remained steady and ...
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BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS

BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS -- Four-part series shares the story of each class champion and their winning build from the 2025 SEMA ...
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Auto Film Mastery Conference Joins SEMA Week for the First Time

The Auto Film Mastery Conference, the provider of online education and training for the automotive film industry, will join SEMA Week on Monday, November 2. For the first time ever, the one-day ...
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SEMA Light-Truck Snapshot Reveals Key Industry Trends

The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of ...
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Meet our Public and Government Affairs Team

SEMA's Public and Government Affairs Office also works to develop and maintain a strong, positive relationship with representatives in the state legislatures and on Capitol Hill. The Association has ...