Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.

Marketing teams are spending a lot of time thinking about what AI should be allowed to say on behalf of their brands. And ...

Giffgaff’s CMO and CTO explain how closer collaboration is changing the way the business solves problems, uses data and experiments with AI.

Big tech companies have seen their revenues rapidly increase but have not invested in advertising at the same rate, research ...

The “Meet me at Starbucks” drive is the first time the coffee business has attempted to convey the values of the brand on this scale. It plays on the idea that while many of its customers are ...

There is “renewed optimism” for marketing recruitment this quarter, as 28% of leaders eye up adding to their teams, according ...

AI is increasingly becoming embedded in many marketers’ workflows, but for Lloyds top marketer Suresh Balaji, the big lesson ...

From the “dual role” of being a CMO on a board to the upsides of fractional work, marketing leaders explain why there’s “more ...

Giffgaff’s CMO and CTO explain how closer collaboration is changing the way the business solves problems, uses data and ...

Brand is “definitely back” on the agenda after years in the “dark ages”, according to Addleshaw Goddard’s head of marketing ...

The decision to move away from celebrity-led ads is driven by a “clear strategy” rather than a desire for newness for its own ...

Only 36% of organisations actively use segmentation. Are you overlooking a powerful way to understand your customers and ...