Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Dive Insight: Amid efforts to modernize its restaurants, Chili’s is also embracing nostalgia with a unique strategy for its newest permanent location. Known as the Scranton Branch, the Pennsylvania ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...