But at times of uncertainty, CEOs strategically tweak their message: promises are still there, but they lack details and ...

Supply chains, once governed by fixed rules and human planning, are becoming AI-driven systems that learn, adapt, and ...

In this episode of Duke Fuqua Insights, Professor Christine Moorman of Duke University’s Fuqua School of Business, a leading scholar of marketing strategy and the director of The CMO Survey, examines ...

Many investors are told that active funds rarely outperform passive index funds after fees. So why bother paying for them? In this episode of Duke Fuqua Insights podcast, Professor Simon Gervais, a ...

Every platform company learns the same rule early: as supply grows, your leverage does too. More drivers on Uber means drivers compete for rides, so the platform can take a bigger cut and pay out less ...

When you open your favorite music streaming app and see a playlist that feels made for you, or you scroll through an online store that seems to ‘know’ what you like, you’re seeing the power of ...

The ocean economy—spanning shipping, seafood, offshore energy, tourism, and more—is booming, generating between $2 and $3 trillion in annual economic activity. Yet as this blue acceleration takes hold ...

Every quarter, the U.S. Bureau of Economic Analysis releases its initial GDP estimate—a flagship measure of economic health that influences corporate boardrooms, Federal Reserve policy, and investor ...

If you run a small business and are bidding for ad space on platforms like Google and Meta, you don’t have teams of data scientists optimizing your moves. Behind the scenes, complex algorithms decide ...

Tong Guo is an Associate Professor of Marketing at Duke University's Fuqua School of Business and at the Department of Economics (by courtesy). Tong Guo studies the causal role of information in ...

Alexandre Belloni is the Westgate Distinguished Professor of Decision Sciences and Statistical Science at Duke University and an Amazon Scholar WW FBA. His research spans AI, statistics, economics and ...

David Ridley, PhD, is a health economist at Duke University's Fuqua School of Business. His research focuses on incentives for innovation and quality, as well as pricing. He is dedicated to creating ...