The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

Following a competitive pitch, Lululemon has awarded its media planning and buying account to GroupM for branding and digital ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

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This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second ...

Activewear retailer Sweaty Betty has launched a campaign encouraging women to feel confident about their legs. “Wear the damn ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

Articles written by Saul Parker ...

The conversation about talent in advertising is one that seems to perpetually echo through agency corridors— a perennial concern that resurfaces with each wave of resignations or difficult recruitment ...

At a time when most global advertising markets are grappling with economic sluggishness and geopolitical flux, India has stood out for WPP—not just as a promising growth engine, but as a testing ...