The collaboration tells Polly Pal’s story through an electrical refurbishment, connecting the brand’s products with the ...

Social media audiences, especially the GenZ, have embraced social commerce as a natural extension of their online experiences. As using the mobile for making online purchases and payments become ...

Conceptualised by Ogilvy India, the series uses festive hosting and a developing romance to reach younger consumers beyond ...

Sarah Sarosh reveals how Impulse Coffees is moving beyond her influencer audience through paid advertising, creator ...

Nine LinkedIn creators urged users to switch from ChatGPT to Canva with near-identical posts, sparking a debate on influencer ...

YouTube Music is rolling out labels for AI-generated songs, helping listeners identify tracks created using generative AI.

From DIY outfits to campaigns with AJIO, Meesho, Zomato and The Health Factory, Uorfi's unconventional fashion choices have ...

From ChatGPT and Google to OnePlus, Myntra and Nykaa, explore how brands are using micro-dramas to blend storytelling, ...

Dubey released the video on Wednesday night. In it, she said she had done nothing wrong. She said she had not disappeared and ...

As festive advertising gets crowded, the brand is experimenting beyond the conventional TV and digital film with a ...

A murder case was registered on a complaint by Sharma’s mother, Ranjana Sharma. It names five people, including Dubey, her ...

From Britannia and Nykaa to Tata Motors, JK Super Cement and Underneat, brands are moving from one-off films to episodic ...