Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also ...

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI ...

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences ...

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade ...

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the ...

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...

Shunned by streamers, cable news builds its own app bundles; Grindr pays $35 million to settle a UK lawsuit over selling data to advertisers; and LG TVs can be hacked to record audio.

But putting the amount aside, the fine does represent a “valuable precedent.” At least that’s how it’s being framed by noyb, ...

Starling launched as a connected TV SSP on a mission to tackle a major pain point facing CTV marketers: the lack of ...

Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in ...

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself.