VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI ...

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade ...

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the ...

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...

Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in ...

But putting the amount aside, the fine does represent a “valuable precedent.” At least that’s how it’s being framed by noyb, ...

Meta has a new feature that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook ...

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself.

Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also ...

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences ...

Social media microdrama productions have grown up in a short period of time. (It’s all SAG-AFTRA-sanctioned union work after all.) Now, here come the advertisers. Social-native brands, such as Poppi, ...