Look out, Los Angeles. The Toy Association is officially heading back to the city in 2027 for another round of toy previews.

LA, In Play revisits last month’s Fall 2026 previews as the International Toy Board Foundation builds on a launch that drew more than 450 industry guests.

The Toy Book visits the legendary London toy store for an inside look at the trends, characters, and play patterns shaping ...

The sensory, collectible, and impulse-play brand is heading into its teen years with new product development, a refreshed ...

Faire data shows the category surging ahead of the holidays as retailers broaden Advent calendars beyond candy.

McFarlane Toys celebrates the 30th anniversary of ‘Tomb Raider’ with a Lara Croft action figure, with more collectibles ...

Available now at major retailers, the collection marks Just Play’s first launch as global master toy licensee for 'The Cat in ...

Claire’s is teaming up with Disney to launch an exclusive collection of beauty products, jewelry, and accessories inspired by ...

The iconic search-and-find franchise marks its anniversary with a worldwide campaign, live experiences, and commemorative ...

Target has unveiled its Bullseye’s Top Toys List for the holiday season, featuring 50 toys selected by the retailer’s ...

Mattel is expanding its Mattel Brick Shop Hot Wheels lineup with a Japanese racing icon straight out of Nissan’s garage.

From KPop Demon Hunters and Toy Story to gaming, mythology, horror, and varsity looks, the seasonal retailer is mapping the ...