Suddenly immersive experiences are everywhere. Is this a technology phenomenon – or one born of a fundamental human need?

Brett starts dancing to John Michael’s instructions, in front of a screen: An Accenture Song team has been building an AI ...

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up. The New York-based company joins several digital media companies in ...

Amazon has pioneered a dual strategy of both horizontal and vertical integration. The next Amazon will need a different approach. Let’s have a look at my definition of horizontal and vertical ...

AI is seriously energy hungry. Our new technology needs new energy — without making the climate crisis worse. What are the solutions? Everything has a price, and that includes AI. And that cost may ...

From hype to fear, digital innovation is trapped in a Boom Doom Cycle. It’s time to escape by taking a nuanced approach to risk and reward. Forget the Boom/Bust cycle; in the tech world we’re trapped ...

What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation. The last month of the year is a time for gift-giving. And ...

In the grip of a permacrisis, it’s easy to be seduced by short-term thinking. We need to resist its lure, and fix our eyes again on the long-term horizon. You might not want to hear this, but it’s ...

The Metaverse may well be the next wave of digital disruption. Act now, and you can avoid a handful of companies becoming its gatekeepers. It’s been a while since we had a major technology trend to ...

We’ve connected everything together, only to be surprised that our crises are now also interconnected. We cannot treat them as single, separate issues. The more we connect everything together, the ...

Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean? In the beginning was user-centricity, and user-centricity was with Don Norman’s 1986 ...

In the final episode of season two of WHAT'S NEXT, Amy Webb explores how you spot deep, emerging trends and integrate them into your thinking — and long-term planning. Amy Webb is the founder of the ...