Our community is using My AI as a new tool for creativity and connection. From writing poems about your closest friend to finding activities to do with family, My AI always has a recommendation to ...

We’re thrilled to announce that Snapchat has surpassed 900 million monthly active users! From day one, Snapchat was designed as a place for people to connect authentically with the people who matter ...

We built SPECS to bring AI assistance, work tools, entertainment, and shared experiences into the world around us, helping people create, connect, learn, and get things done while staying present. Pre ...

The fastest way to publish premium content for the Snapchat community Introducing the fastest way to publish premium content for the Snapchat community: Dynamic Stories We have always felt a deep ...

IRL meet-ups often start from a simple spark of conversation: A message turns into an idea, an idea turns into a plan, and time spent together becomes a memory. That’s why today we are introducing ...

Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc. Establishing Specs Inc. as a wholly-owned subsidiary provides greater operational focus and ...

A new way to create immersive, generative AI advertising on Snapchat At Snapchat, we’re focused on giving advertisers creative and innovative new ways to show up on our platform and build stronger ...

2025 marks a defining year for our global developer community. We’re celebrating a decade of Lenses, witnessing the incredible power of AI to transform how we interact with the world, and preparing to ...

Snapchat’s first-ever Snappys Awards Show brought together creators, industry leaders, and special guests to celebrate the Snap Stars shaping culture and community on Snapchat. The inaugural event ...

One year ago, we introduced our fifth-generation Spectacles and brand new operating system, Snap OS. Snap OS is the software that brings Spectacles to life, enabling a new kind of computer and ...

More than 15 million Snapchatters now subscribe to Snapchat+, our subscription tier that offers access to early and exclusive features — and now, we’re introducing a new level to Snapchat+ with Lens+.

Today we’re introducing the fifth generation of Spectacles, our new see-through, standalone AR glasses that enable you to use Lenses and experience the world together with friends, in totally new ways ...