We heard from Benefit Cosmetics about how beauty brands are winning with creator marketing this week. Plus, Gymshark seemed ...

Affiliate marketing has spent years adding new partner types. Publishers were joined by voucher sites, cashback platforms, ...

Few creator subcultures have demonstrated the raw commercial impact that #BookTok brings. What simply began as individual ...

We spoke to Tota Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands 2026.

Adtraction’s Simon Gustafson asks what AI visibility is worth, and to whom. Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that ...

However, this isn’t a total ban on all AI-generated or even assisted content. Real creators are still able to use AI to edit ...

So, welcome back to another edition of SoFire’s Hot Campaigns, where we take a detailed look at the most creative, strategic, ...

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

Peter Smith is UK Managing Director at Sovendus, a European leader in checkout marketing and brand partnerships, used by international brands including IKEA, Hello Fresh, and H&M.

Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that ...

Also, the ASA banned a controversial ad from Huel this week, and the case isn't dissimilar to others we've seen in the influencer world. More on that below. October is upon us, meaning it's officially ...