Every few months, a new tool promises to do the marketer's job faster. The copy writes itself, the media plan itself, and the ...

Henrique Daniel Rangel, Director of SnooLabs, Retail Media and Market Intelligence Division at Snoonu, explains why the super ...

At Communicate’s AI event in Dubai on September 29, a panel titled “AI Impact on Tourism Marketing” explored how brands can ...

Marketers risk undermining long-term brand growth by continuing to favour familiar media channels over those that better reflect changing consumer behavior, ...

Nearly six in 10 UAE adults (59%) are likely to shop during the 2026 Dubai Shopping Festival (DSF), with many planning to use ...

Publicis Groupe plans to use artificial intelligence (AI) to reduce manual and repetitive tasks by 25%, while continuing to ...

The world's largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods ...

Athar – Saudi Festival of Creativity has postponed its 2026 edition, scheduled for November 25–26 in Riyadh, citing the ...

Marketing teams have widely adopted artificial intelligence (AI), but many organisations are struggling to translate its use ...

Emirati fashion designer Maitha Alansaari has won the 2025 ADMAF x Dolce&Gabbana Design Award for her cape, A Journey Woven ...

WPP Media will hold the third edition of its regional NextM event in Dubai on November 12, bringing together clients and ...

Publicis Groupe Middle East won 59 awards, including eight Grand Prix, at Dubai Lynx 2026, with Saatchi & Saatchi Middle East ...