Public figures visit a business, form an opinion and share these honest opinions through El Nas Lel Nas campaign as an ...

The21 Agency's Tatiana Arlashkina reveals how brands who are winning are those that have embraced a more sophisticated model: one where creators are treated as long-term partners, where measurement ...

Imfluence’s Mike AlNaji on how MENA doesn’t have an audience problem but brands have an attention problem. In this Industry snapshot, Imfluence CEO Mike AlNaji shares how MENA ...

IBM has awarded its global media account to Omnicom following a competitive review. The account’s remit spans the Americas, EMEA, and APAC including Japan, Campaign has learned. IBM’s global media ...

Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets ...

The Anghami Studios team reflects on the fragmented social media landscape in which brands must create content that audiences engage with.

Should brands and agencies continue investing in partnerships with virtual influencers and AI-generated creators?

The campaign spanned OOH, social placements, and the publication of a cheeky travel guide to “The Non-Qualified Countries”.

Fran Luckin has joined South African independent agency Boundless as Co-Chief Creative Officer, bringing with her more than two decades of creative leadership, and a reputation as something of a ...

HMD Global’s Haris Munif reveals how brands that are winning aren’t using AI to produce more; they're using it to think harder.

L’Oréal Paris’ Sit Al Bait initiative aims to help future generations grow up with language that recognises the lived ...

The Answer is Yas integrated, multi-channel campaign was anchored in PR and amplified across paid, owned and earned ...