The Hanging House's Anam Ahmad sets the standard of the region's experiential marketing against the immersive gameplay of ...

Grand Millennium Hotel Dubai invites audiences to see Christmas through a child’s eyes in AI-generated film campaign.

Moubarak role includes joins leading media relations, digital content, strategic messaging, and brand alignment at Rosewood ...

Horizon FCB's Chief Creative Officer Alex Pineda shares his thoughts on selected work for November's Private View.

OMD UAE’s Terry Mo explores how a smart GEO strategy can turn GenAI platforms into a brand’s loudest advocates.

To ensure a smooth transition, Abboud will work with Memac Ogilvy's MENA CEO Ghassan Maraqa to transfer his various roles and ...

PepsiCo CEO of Beverages - MEA, Mohamed Shelbaya talks about turning short bursts of attention into long-term brand ...

Serviceplan Arabia's Ali Alshehri shares key lessons he learnt at Athar’s NextGen Academy and how they shaped his direction.

MBR Recruitment’s Piyush Ganaatra shares how hiring models, localisation and people-led growth are reshaping recruitment ...

Tyra Creative led the campaign end-to-end: from strategy and concept development to full production and platform-specific ...

Impact BBDO's Manisha Bhatia explains how empathy is humanity in action, and shares how Athar Festival enabled conversations ...