(Ad) The competition for K-12 private school admissions has gotten more and more competitive - and some schools are struggling to keep up. One key place to focus your digital marketing efforts is in ...

Public schools are using marketing techniques to compete with private schools amid enrollment declines.Alfonso Duran for BI When you open a new business, you don't just sit back and hope that people ...

The amount of revenue that some of the largest school districts get from selling advertising space on school lockers, lunch trays, buses, and other areas is minimal compared with the budget gaps they ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Imagine you’re a seventh-grader walking to social-studies class. In the hallway, you pass a row of lockers plastered with a giant ad for a supermarket. At lunch in the cafeteria, you sit at a table ...

Back-to-school (BTS) advertising so far in July is down almost 50% versus one year ago, as many families are unsure of the return to school this fall, per a new report from Numerator shared via press ...