Do logos matter? I have had numerous opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands.

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business. Designing a fresh logo for your brand? We’re willing to ...

Plenty, according to an interesting recent article from Knowledge@Wharton. The piece explores the meaning of the new-look logo before delving into what experts from the business school say the change ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Apple, Coco-Cola, ...

Global tech giant Microsoft has updated its logo after 25 years in a bid to reflect the company’s ever-growing product portfolio, highlighting several logo lessons for start-ups to take note of. The ...

Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.

What does it take to design a symbol that lasts for 60 years, and should all designers go back to the drawing board? CR catches up with esteemed graphic designer and logo legend Tom Geismar Chase Bank ...

To ring in the New Year and celebrate its 40th anniversary, Starbucks announced it was rebranding and dropping the words “Starbucks Coffee” from its logo. The standalone siren symbol is a risk for the ...