(WTNH) — University of Connecticut (UConn) Huskies women’s basketball star Paige Bueckers is now the first-ever college athlete to sign a Name, Image, Likeness (NIL) deal with Gatorade. The sports ...

Athletes and fans are clamoring for A'Ja Wilson to get a signature sneaker deal. New York Liberty forward Breanna Stewart advocated for Wilson. The 2x WNBA MVP is a Nike athlete who has been the face ...

Ahead of the 2024 NFL season, Gatorade has added a crop of new stars to its roster of athletes. Baltimore Ravens quarterback Lamar Jackson, Minnesota Vikings receiver Justin Jefferson and Los Angeles ...

Cooper Flagg was announced today as the first men's NCAA NIL basketball player to sign with Gatorade alongside a stacked lineup of NCAA NIL athletes on the Gatorade roster including Paige Bueckers, ...

The Los Angeles area seems more than ready for Luka Doncic's Lakers debut. Just a few hours before the Lakers faced the Utah Jazz on Monday night, one of Doncic's well-known sponsors added to the hype ...

On Monday, Gatorade signed its first college athlete -- Connecticut women's basketball star Paige Bueckers. The deal is the first time Gatorade signed someone for their name, image and likeness (NIL), ...