BECKY SELENGUT PUTS googly eyes on vegetables. It’s funny — Selengut has a terrific sense of humor, goofy but also wry, and admits she’s the kind of person who always has a supply of googly eyes. But ...
Before launching a viral campaign that would jolt corporate boardrooms, E.l.f. Beauty faced a familiar problem: a lack of data—and an even bigger lack of direction on how to turn that data into action ...