Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

Within Christianity, religious switching has affected the two largest subgroups, Catholicism and Protestantism, differently. Majorities in Brazil, Colombia and Peru want leaders who stand up for their ...

Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online ...

If you were a pundit who had to answer every Big Question about politics and economics with the same four-word explanation, what would it be? Some TV regulars do quite well already with "Taxes are too ...

Women's rights and demographics take centre stage at regional forum in Bukhara Regional leaders and UN officials gathered in ...

It has been almost a year since we outlined our strategy to dismantle racism and increase racial equity in scholarly publishing of health services research. Since then, we have developed a Health ...

Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...

Many Americans became amateur data scientists during the pandemic, tracking local rates of infection or vaccination to help them decide what activities may or may not be safe. UChicago researchers saw ...

Many people today are realizing how demographics—such as sex, income, neighborhood affluence, and crime—can shape success and happiness. This awakening is a positive step. Yet a new study also reveals ...