Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

Discover how game theory strategies improve decision-making in business, finance, and economics. Enhance your analytical skills with real-world applications.

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Making decisions is a key function of leadership. Leaders must make complex decisions that affect the lives of their teams, businesses, and communities. Expertise in the fine art of making decisions ...

Delivering high-quality care starts with understanding what matters most to each patient. Clinicians can’t choose treatments that match patients’ priorities and values until they engage with them. The ...