The complainant, who believed the ad objectified women and trivialised and condoned violence, challenged whether the ad was harmful, offensive and irresponsible.

Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

The first ad showed text that stated “This is not your average trading indicator” followed by a red cross emoji. Further text stated “Precise Buy & Sell Signals”, “Automatic TP & SL Zones”, ...

Marketing communications must distinguish clearly between offers of employment and business opportunities. Before publication, media owners normally require marketers' full details and any terms and ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their ...

A VOD ad, paid-for YouTube and TV ad for Innocent drinks, seen in May 2021: a. The TV ad featured an animation in which characters sang a song with the lyrics: “We’re messing up the planet. We’re ...

A poster and three paid-for LinkedIn posts for Lloyds, seen in May 2024: a. The poster featured an image of a person in a laboratory coat handling seaweed and text that stated, “Growing the business ...

The report indicates that the positive trend for open and honest disclosure is continuing and rising, but influencers, brands, agencies and platforms need to continue to work to ensure all the ads ...

The app store listing and an in-app storefront for the mobile game F1 clash, seen in August 2024, was still appearing in May 2025: a. The app store listing featured text which stated, “Offers In-App ...

A website for TRIP, www.drink-trip.com, a retailer of drinks infused with CBD or Magnesium, seen on 20 in December 2024, included a webpage headed “Cucumber Mint – Mindful Blend Magnesium Drink”.

Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two press ads for Oatly, an oat drink company: a. The first TV ad, seen on 16 January 2021, featured a man sneaking into his home and ...