Eighteen months ago, I wrote that Salesforce had made a fundamental mistake with its AI strategy. The issue was never the models or the long-term vision. It was the way the company chose to introduce ...

In a year marked by rapid advancements in artificial intelligence, Salesforce has released its sixth State of Sales report, shedding light on how sales teams worldwide are harnessing the power of AI ...

A new RAND Corporation report reveals the sobering reality behind artificial intelligence (AI) projects: despite the hype, most of them fail. The study, based on interviews with 65 experienced data ...

Salesforce said something important in 2023. They said they did not want to become a contact center company. On March 10, 2026, they became one. This is not a product launch story. It is a platform ...

Bonus: Check out this post for a full video demo of SFDX-HARDIS! If you’re like me, then you’ve been frustrated dealing with the Salesforce release management experience. It’s like we Salesforce users ...

For three years, the AI industry operated at escape velocity. Valuations that defied arithmetic. Roadmaps that promised autonomous everything by next quarter. A cultural moment so frothy that sports ...

Three weeks ago, Salesforce’s platform chief told me the harness “needs to be a unified product.” Today it has a name, six capabilities, a control plane, and a delivery window. It still has no price, ...

The 20-year-old AppExchange gets its biggest overhaul yet, consolidating more than 13,000 apps, agents, and integrations under one roof — with a $50M fund to keep the partner pipeline flowing.

Salesforce testing is undergoing a major transformation. As the platform becomes more complex and central to enterprise operations, traditional testing approaches have reached their limit. Manual ...

Salesforce’s new Core, Advanced, and Max editions are attracting attention for their higher per-user prices and broader bundles. The more consequential change is what Salesforce is now asking ...

We are all familiar with information technology (IT) hype cycles. A new one starts when a new technology or concept is first unleashed on the public. This phase is when early adopters start singing ...

Gartner has released its 2026 Magic Quadrant™ for Customer Data Platforms, and Salesforce is the definitive Leader — positioned furthest right on both Completeness of Vision and Ability to Execute.