Oxford University Press names "brain rot" as its 2024 word of the year in a nod to modern scrolling habits. "The term has taken on new significance in the digital age."

If you haven’t heard the term, well, perhaps you’ve been spending too much time on activities that do rot your brain, like binge-watching or doomscrolling. Oxford said this week that the phrase “gained new prominence in 2024,” as it was used about 230% more than in 2023.

Oxford University Press said the phrase "brain rot" gained "new prominence in 2024," with its frequency of use increasing 230% from the year before.