AI gets a bad wrap. To be clear, that's generally for good reason—it's either being put to nefarious use, is coming fer our jobs, or is being used as some marketing gimmick with no actual relation to genuine artificial intelligence.

NVIDIA revealed new info surrounding its upcoming RTX 5000 GPUs, including non-DLSS performance. NVIDIA had one of the biggest announcements out of CES 2025, revealing its new 50-series RTX graphics cards. The new GPUs came with some bold claims, including RTX 5070 performance that could match the RTX 4090's power for a fraction of the price.

During the Nvidia Editor's Day at CES, the company gave attendees an early look at the architecture changes, AI optimizations, and performance expectations of the RTX 50-series GPUs. That's where DLSS 4 comes in.

Nvidia has provided some more concrete performance estimates for its upcoming RTX 50-series graphics cards without DLSS turned on.The Latest Tech News, Delivered to Your Inbox

NVIDIA's RTX 5000 range of graphics cards pack a huge punch. But one of the biggest improvements of the new GPU range is the addition of DLSS 4, which promises better frame generation and upscaling to make your games feel as native as possible.