Amazon.com Inc.’s streaming coverage of the NFL’s Black Friday game between the champion Kansas City Chiefs and the Las Vegas Raiders drew an audience of 13.5 million viewers, a 41% increase from the company’s first such broadcast last year.

Why does the NFL have a "Black Friday" game in the first place? Money played a major factor, as Amazon missed an opportunity to broadcast a game on Thanksgiving in its $1 billion

Prime Video’s second annual Black Friday game had more viewers than last year and than it does for its average Thursday night game.