Business Matters

Jaguar ‘dumps designer’ behind pink rebrand after backlash over ‘car-free’ campaign

Jaguar Land Rover has removed long-time design chief Gerry McGovern after his widely mocked pink rebrand sparked global ...

Jaguar Land Rover designer 'escorted from office' after disastrous woke rebrand

The designer behind Jaguar Land Rover’s woke rebrand, which was blasted by Nigel Farage, has reportedly been dismissed. It is ...
Fox Business

Jaguar CEO steps down after 'woke' rebrand sparked massive social media firestorm

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

Jaguar Land Rover designer behind woke rebrand ‘escorted from office’

The designer behind Jaguar’s controversial “woke” rebrand has reportedly been dismissed from the carmaker just days after a new chief executive took over.