Samsung Galaxy phones, in particular, are popping off with Black Friday deals a day before the official shopping holiday begins. All of the best Galaxy phones, including the S24 Ultra and Z Fold 6 are seeing record-low prices.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

The Samsung Galaxy S24 Ultra, a pinnacle of smartphone innovation per Android users, is currently available at a big 25% discount for Black Friday, bringing its price down to $1,069.99 from the original $1,419.99 (the 512GB variant).