Samsung has a swathe of very generous trade-in offers available when buying the S24 and they can cut the cost of these gadgets down to just £219. Yes, you did read that correctly!

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Samsung says its offering $1,100 off of the Galaxy S24 Ultra when users trade in the last generation of Samsung's phones.