Remember the giant Bud Light can in Hermann Park? It was all to promote the Houston Texans helping pour the first beer in ...

So, to honor the fans and their love for snowy football, Bud Light has teamed up with the Bills to release the first-ever ...

The Houston Texans and Bud Light made history with the world's first‑ever beer poured in space – the Cosmic Pour. Learn all ...

Bud Light is planning a major marketing blitz after its sales got slammed by an ill-fated partnership with transgender influencer Dylan Mulvaney — and the company is promising beer distributors there ...

Bud Light and the NFL go hand in hand like peas in a pod, but this new collab is turning heads by turning stadium snow into a ...

Alissa Heinerscheid did an interview with the podcast “Make Yourself At Home” on March 30, where she discussed her work in transforming the Bud Light brand. “I’m a businesswoman, I had a really clear ...

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ...

Bud Light sales are down nearly 30% compared to last year after a boycott in response to its partnership with a transgender influencer, according to a report. The sales volume of Bud Light dropped ...

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it's here to stay. "A ...