News

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
QSR magazine2d
How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
Jim Cramer on Starbucks: “I Think it Was a Very Positive Quarter”
Starbucks Corporation (NASDAQ:SBUX) is one of the stocks Jim Cramer shared his views on. Cramer said that he found the ...
Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...
Starbucks Just Made Some Big Changes, and It’s the Most Ironic Thing Ever
There's a Starbucks less than a quarter of a mile from my house. I think I've set foot in it fewer than a dozen times.
NewsNation on MSN17h
Starbucks is phasing out an entire category of coffee shops: Will yours be affected?
We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” CEO ...
Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule
Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is ...