“Brain rot” is the 2024 Oxford Dictionary Word of the Year, adding to a growing list of Internet-specific words chosen by dictionaries as words of the year.

Oxford University Press selected 'brain rot' as the Word of the Year, reflecting concerns about mental decline from excessive consumption of low-quality online content. The term saw a 230% ...

Brain rot. On Monday, Oxford University Press -- the publishing house of the University of Oxford -- announced that "brain rot" is the 2024 Word of the Year after more than 37,000 votes and an ...

Oxford's language experts say brain rot gained traction on platforms such as TikTok this year, thanks to Gen Z and Gen Alpha. Frequency of the term's use grew by 230% from 2023 to 2024, according ...

Instead, it's a dainty ballerina with a giant coffee mug for a head, a character from a popular TikTok meme in the category of AI-generated "Italian brain rot." People also use the term "brain rot" to ...

Brain rot, a 170-year-old concept that has taken on new meaning in the social media age, is the Oxford Word of the Year for 2024. Oxford University Press, the publisher of the Oxford English ...

It’s what happens when you consume too much low-quality online content, which is like junk food for the brain,” Dr. Andreana ...

Is the overconsumption of "trivial or unchallenging" content online or on social media platforms causing our brains to deteriorate?

It’s a Sunday night, and I have one essay, a quiz, three discussion posts and over 60 pages to read before Monday morning. ...

“’Brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time,” said Casper Grathwohl, president of Oxford Languages, in Monday’s announcement.

Oxford University Press reported use of “brain rot” surged by 230% this year compared to last year. The selection process combined a public vote with language analysis by Oxford lexicographers.