Few platforms have demonstrated the power and reach of YouTube, an online juggernaut boasting over 2.7 billion logged-in monthly users. YouTube offers an unrivaled opportunity for marketers to connect ...

To put it plainly, YouTube marketing can be a little intimidating if you've never tried it before. There are many moving parts, a constantly shifting set of best practices and that nagging fear that ...

With over 2.5 billion active monthly users, YouTube ranks as the second largest social network, just under Facebook’s 2.9 billion users. As such, YouTube can be a very cost-effective place for brands ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Your YouTube videos should have clear objectives that align with your company goals. After all, you won't profit from a popular video if it doesn't bring you customers. If you focus all of your ...

Here we look at some of the top brands marketing on YouTube to get their message out. Take a look, take inspiration, and take action. YouTube has been around since 2004, and the art of YouTube ...

Video has become an integral part of Internet users' online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent ...

YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does YouTube marketing work, and how effective is ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...

Opinions expressed by Entrepreneur contributors are their own. This is the first in a six-part series on how your business can get started on YouTube. In this ...