A new trademark filing is likely our first peek at the upcoming Yeezy brand expansion, and a strategic exit out of a legal battle with Walmart. Kanye West’s Yeezy empire is prepping for its Cambrian ...

Adidas CEO Bjørn Gulden has firmly eliminated the possibility of the athletics retailer selling Yeezy products without the Yeezy name attached to them. That was floated in November last year, shortly ...

Adidas has sold its last pair of Yeezy sneakers and a turnaround is in sight after ending its partnership with controversial rapper Ye – but now the sneaker giant is bracing for a sales hit from ...

The story of existing Yeezy inventory from Adidas’ previous relationship with rapper and fashion designer Ye, also known as Kanye West, continues. Despite controversy surrounding the brand, Adidas ...

Demand for Yeezy brand shoes is rising among sneakerheads after Adidas pulled the plug this week on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic ...

Update: A week and a half in, and adidas’ ongoing YEEZY day restock is showing no signs of slowing down. With over 100 styles in total available via the adidas webstore, the restock is a thunderous ...

Adidas intends to sell part of its leftover Yeezy inventory and donate the money to charities that were harmed by Ye's anti-Semitic comments, said the company's CEO. CEO Bjorn Gulden said it was the ...

Adidas could be forced to burn as much as $500 million worth of Yeezy sneakers after hastily cutting ties with rapper Kanye West last year over anti-Semitic remarks. The German sportswear giant is ...

Adidas will start selling some of the remaining Yeezy inventory later this month. The company said it will donate a significant amount of the revenues to organizations that combat discrimination and ...

Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday. The German athletic and footwear brand cut ties with Ye, ...