Gum maker Wrigley is shaking up its Extra Ice brand in the UK next year as it looks to build on what it claims is a recovery in gum sales in the country. Wrigley, a subsidiary of chocolate and candy ...

Gum giant Wrigley has released a new addition to its Extra Professional sugar-free chewing gum range in Australia. Wrigley’s Extra Professional Calcium, a calcium-fortified gum, is designed to deliver ...

Chewing-gum brand Wrigley’s Extra is the latest to shake-up its marketing and move towards ‘cause-related’ campaigns, something its marketing director Julio Guijarro says is now “essential” if it’s to ...

As the world's leading gum manufacturer, Mars Wrigley is quickening the pace of change. The Mars Wrigley gum portfolio, which includes EXTRA®, ORBIT®, and HUBBA BUBBA®, has introduced multiple ...

When was the last time you bought a pack of gum? As people stayed home, took fewer trips to the grocery store and severely cut back on travel such as flights, plenty haven’t purchased chewing gum ...