For agencies, the tooling gap is especially clear. More than half say they don’t yet have licensed marketing or ...
Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...
For the December 2025 edition of Question of the Week (QOTW), Campaign asked adland to share 2026 industry predictions. This ...
Spend five minutes scanning the agency landscape today, and you’ll see two completely different realities depending on where ...
Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...
Award-winning advertising agency Elite Media, LLC, is Black-owned, women-led, and committed to producing exceptional work ...
We need to have a conversation about AI in media planning. More specifically, what will agencies be forced to do in the age of agentic media? AI Agents are everywhere now. Just watching TV last night, ...
A key stock-market theme of 2025 has been the slide in shares that stand to lose out from advances in artificial intelligence, chief among them being advertising agencies.
Complying with the DPDP Act isn’t coming cheap with operational costs climbing, fuelled by the need for legal vetting, data ...