Discover what cult brands are, how they foster loyalty, influence identity, and the unique characteristics that set them apart. Examples include Mini Cooper, Goop, and more.

Your personal brand identity is not just an item to tick off a checklist; it’s a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint. A robust personal brand sets ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

I just led a rebrand for my current company, and, honestly, it’s my favorite kind of work as a marketer. Not just because it’s engaging, but because it’s actually good business. Seeing the ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Today, Lufthansa Group debuts its new look, with a new logo, color palette, and brand identity. The design aims to highlight ...

Lufthansa Group has unveiled a new brand identity as part of its efforts to “evolve from a group of airlines into an ...

The update includes a new logo and visual language, which will be rolled out across digital platforms, corporate ...