I first encountered the McGurk effect in a neuroscience class. My professor played a video of a person moving their lips as if saying “ga,” while the audio track played “ba.” Most students heard ...

Throughout their everyday life, most people engage in many activities that require varying degrees of attention. As they take part in these activities, the brain processes the sensory information it ...

Professor Seo-Jin Chung, a professor and director of the Sensory Perception and Consumer Science Lab at Ewha Womans University in Seoul, South Korea, specializes in sensory science and consumer ...

The cerebral cortex processes sensory information via a complex network of neural connections. How are these signals modulated to refine perception? A team from the University of Geneva (UNIGE) has ...