This report explores how B2B marketers are using performance marketing to connect with buyers, build trust, and drive real ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Marketing can be a tricky business, rife with big fancy words and complex data comparisons. Behind all the technobabble it’s surprisingly simple, writes Lucy Lomas of Luma Marketing.

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

In its list of 25 Video Marketing Statistics for 2015, HubSpot reports, "Online video now accounts for 50% of all mobile traffic." That's one of many reasons marketers must embrace it. But if your ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In an era defined by vast ...

B2B buyers are increasingly empowered, informed, and decisive, and they have clear preconceptions about the vendors they prefer. 41% of buyers report having a single vendor in mind when they first ...

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

Influencer marketing increases brand awareness, reaches new audiences, and improves credibility through trusted endorsements.

Google today (Nov. 7) is rolling out generative AI features in its Performance Max ad product as a beta to all U.S. customers, per details the company shared with Marketing Dive. Executives at the ...