As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Search engine optimization (SEO) has been around in various iterations for over 20 years. Traditional SEO focuses on optimizing a website’s content and structure to improve its ranking in search ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture ...

A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations. AI search engines cite third-party content the most. Citation frequency varies ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...