With a new movement, redesigned bezel, and cleaner dial, the Yacht-Master II keeps its core calling cards while refining its ...

From a premium upgrade on the Daytona to one of the Crown’s most daring designs ever, here are all the latest additions to ...

The watch industry and luxury aficionados are in Geneva on Tuesday for the debut of Rolex's new 2026 product lineup.

Rolex is celebrating 100 years of the Oyster this year with a new Oyster Perpetual and more models at Watches and Wonders in ...

Hans Wilsdorf founded Rolex in 1905, but it was the Oyster, patented in 1926, that became the backbone of “The Crown.” A ...

We’re on the ground in Geneva, and the Rolex Cosmograph Daytona in Rolesium has already stolen the show at Watches and ...

Rolex’s 2026 timepieces masterfully blend heritage and innovation, featuring Jubilee gold and stone markers for a new era of ...

Who saw this coming?

One hundred years ago, Rolex changed watchmaking forever with the Oyster – the world's first waterproof wristwatch. At ...

Secondary-market prices began to surge well before Rolex killed off the Pepsi GMT-Master II. Now that it has, here's what to ...

Ahead of whatever Rolex does to mark that achievement on Tuesday, here is a little countdown of our own ...