“We risk turning the customer off by making them feel like we’re suggesting they be less hygienic. We’re going up against years of cultural conditioning here.” I have a confession to make: I’ve been ...

I love wool, and I own a lot of it. I knit and crochet my own clothes, and I have a weakness for vintage items made from natural fibres. Over the years, that has translated into an above-average wool ...

MILWAUKEE (WITI) -- A new shirt could mean the end of laundry! A company is now selling a shirt that can be worn for 100 days without washing or ironing. The company, called Wool and Prince got ...

Last winter, I posted on Instagram that I had never washed this five-year-old yellow wool jumper. Little did I know that over 500,000 people would be interested in watching my little ode to doing less ...

It turns out that no one has ever bothered to study how much a piece of fabric starts to smell when it’s worn repeatedly without washing. Now, a company based in downtown Brooklyn, Wool & Prince, is ...

Always wash wool in cold or slightly warm water and air-dry flat to avoid shrinking or stretching. Use gentle, wool-safe detergents and avoid harsh agitation or tumble drying. Proper care extends the ...

A good wool shirt is awesome, but would you wear one for 100 days straight without washing it? Wool & Prince claims that you can do exactly that with its buttondown shirts, which it handed out to 15 ...

Merino wool has quite the well-earned reputation. Soft yet strong, warm yet breathable, it’s a favorite for both everyday basics and high-performance layers. But as anyone who’s ever accidentally ...

It could spell an end to laundry days – or at least make them a much less frequent chore. Manufacturers claim they have invented a shirt that stays clean even after 100 days of wear. The garment ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...