Walmart has made a significant move by allowing brands to purchase ads based on specific regions or stores on the company’s in-store radio network, Walmart Radio. This new feature provides an ...

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with ...

Note the Comrex Access codec, with its optional mixer, in its traveling case in the lower right corner. The author is host of Walmart’s “The Bo Show.” Walmart Radio was created in the late 1990s. It ...

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon —… View the Retail Trendcaster Webinar Series on-demand to ...