The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

A few logos—whether the franchise still exists or not—include more than meets the eye. An homage there, a tip of the cap here, and perhaps a history lesson within the art. You might have missed them, ...

You know that running gag in Kevin Smith's Mallrats with one of those Magic Eye posters? And how when you finally see the sailboat it's mind-blowing? That's how we should all feel when we see some of ...

You did so well at our quiz on the hidden stuff in sports logos that it's time to try another one. This time, we're getting away from the sports world and attempting to blow your mind with some hidden ...

Whether you're an avid sports fan or not, it's not hard to appreciate some of the secret messages that are hidden in sports uniforms and logos. Look once and you might miss the covert designs. But, ...

Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look. You'll find ...

Sports logos are designed to be recognizable at a glance, but many include details that fans overlook for years. Designers often hide letters, shapes, or symbols that connect to a team's name, city, ...