J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

Continuing its digital experimentation, Bloomingdale's has tapped virtual experience developer Emperia to create a multi-brand virtual store for the holidays, per a press release shared with Retail ...

Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, thanks to its partnership with experiential commerce firm Obsess, company representatives told WWD. The ...

Joining the virtual shopping trend, Benefits Cosmetics has partnered with Obsess to debut its first virtual 3D shopping experience dubbed “The Benemart,” the retailer said in a Monday press release ...

Best Buy's new virtual store is designed to offer the same great service online that Best Buy customers expect in store. Some retailers just understand what omnichannel retailing means better than ...

Bloomingdale’s has launched a multi-brand virtual shopping experience for the holidays with dedicated spaces featuring Chanel, Ralph Lauren and Nespresso. Developed by Emperia, the virtual store is ...